The New Zealand Football Quality Club Mark (QCM) club accreditation programme is designed to identify, support and highlight football clubs in New Zealand who are well run, community focused organisations aligned to the New Zealand Football Whole of Football Plan.

The sporting landscape across New Zealand is changing, and we need to ensure that our football clubs across the country have a sporting chance of keeping relevant in the ever-evolving domestic sporting market.Football clubs with QCM status will have robust ‘off the field’ processes in place to help them meet this challenge.

The QCM is a national partnership across the seven Federations and supported by a range of sporting, community and non-governmental organisation (NGO) partners.

QCM is good practice for your club and community and is recommended for all football clubs in New Zealand.

There are two levels of achievement in the Quality Club Mark;

1 STAR – Good practice club
​​​​​​​2 STAR – Great practice club


Quality Club Mark assesses a number of factors on and off the field across the following criteria:

  • Club Administration and Leadership
  • Planning and Finance
  • Compliance
  • Volunteers
  • Referee Development
  • Player Development
  • Fit4Football and Coach Development
  • Community Engagement and Football For All

Following the introduction of our Whole of Football Plan in 2011, clubs now have the opportunity to deliver high-quality football programmes to players, coaches and volunteers. The QCM looks at the implementation of these programmes as well as other community engagement and development initiatives critical to ensure clubs remain viable and relevant in the current and future sporting landscape.

This transparent, systematic approach will ensure that the wider community can identify those clubs that are well run and promote a positive environment, where someone can safely enjoy the activities and opportunities offered by football clubs, from coaching, playing, refereeing to administration and volunteering.