NZF launches QCM 2 Star Criteria

New Zealand Football (NZF) is pleased to formally launch the Quality Club Mark (QCM) 2 Star Criteria for football clubs around the country to aspire to.

The QCM is a club development tool and club accreditation programme designed to identify, support and highlight football clubs in New Zealand who are well-run, community-focused organisations aligned to the NZF Whole of Football Plan. The QCM is a national partnership across the seven Federations and supported by a range of key partners.

Jamie Milne, the New Zealand Football Community Development Manager, was enthused by today’s announcement.

“The redevelopment of QCM 1 Star and introduction of the 2 Star Criteria has been a massive undertaking,” said Milne.  “We have listened to our clubs and Federations, worked closely with key stakeholders and I believe the QCM will help the leaders in our clubs progress and meet the changes of the modern community sport environment. We have undertaken a robust process and I am proud of, and grateful to our Federation staff and club leaders who have contributed to the QCM review and development.”

NZF has identified the sporting landscape across New Zealand is changing and fluid. There is the need to ensure our football clubs remain relevant in the ever-evolving domestic sports market. Football clubs with QCM status and procedures in place to meet this criteria.

Milne said NZF understands that clubs with QCM status will be well-run organisations and therefore should be providing better outcomes for their playing members, volunteers, referees and coaches.

“Clubs with QCM not only have this reassurance but as tangible reward NZF are gifting a ZOLL automated external defibrillator plus the training to clubs attaining QCM which is part of the Fit4Football programme alongside ACC,” he said.

NZF also supports QCM clubs with logos for their websites, letters of support for fundraising support and Gaming Trust funding applications.

“We will also be undertaking an advocacy programme educating and informing Gaming Trusts around the country what QCM is, and why we believe they should strongly consider prioritising QCM clubs for funding, in effect it is a better return on their investment as they can see the checks and balances these clubs have in place, no other code has something as robust as the QCM.”

Holly Nixon, the Women’s Development Manager for New Zealand Football, said the governing body strategic goal in the community space is to have more New Zealanders playing and loving the game. A key priority to help NZF achieve this goal is to grow and develop women’s football.

“To achieve this we need to ensure our clubs are sustainable and equipped with the necessary tools to attract and retain females to the game,” said Nixon. “This includes players, administrators, coaches and referees. The QCM is one of those tools that is going to help us all to grow women’s football.”

Auckland’s Clendon Utd are the latest club to earn Quality Club Mark status. Photo supplied.

Steven Dillon, the Coach Development Manager for NZF, shared that sentiment. He said the governing body are committed to improving the ongoing experiences of players and coaches.

“Coach Development and the ongoing provision of opportunities through both clubs and federations will significantly enhance the level of our game on and off the field,” he said. “The inclusion of Coach Development in Quality Club Mark further signifies our desire to enable clubs to put a real emphasis on servicing the needs of coaches and game leaders nationwide.”

NZF has worked alongside a number of key external partners in the re-development of QCM 1 Star and the development of the QCM 2 Star Criteria such as Sport New Zealand, Volunteering New Zealand, LiteClub, the New Zealand Human Rights Commission and New Zealand Police amongst others.

Scott Miller, the CEO of Volunteering New Zealand, praised QCM and said many football clubs would not be possible without their volunteers.

“Volunteering NZ strongly endorses the NZF Quality Club Mark as the standard by which the best outcomes for volunteer coaches administrators and supporters are achieved,” said Miller.  “NZ Football have a strong history of leading sports volunteerism and this new accreditation programme proudly cements their role as leaders into the future.”

Petone FC have secured Quality Club Mark Level 1 status. Photo via Capital Football.

Dame Susan Devoy, the Race Relations Commissioner at the Human Rights Commission, congratulated New Zealand Football for the introduction of diversity and inclusion principles into their Quality Club Mark policies.

“This is a clear and leading example of identifying the changing demographics of our country and taking steps to ensure that clubs are providing opportunities to everyone regardless of their ethnicity,” said Devoy.

“From players to volunteers and officials they are ensuring that they are providing a platform for everyone to feel included. I have no doubt this will prove to be a winning formula for everyone.”

Norwest United receive their QCM accreditation from NFF Football Development Officer Martin Bullock. Photo: Northern Football

Milne said the endorsement of the QCM Programme from Miller and Devoy carried a lot of weight.

“They are extremely credible people who know the work we are undertaking both from a national level through to our Federations and clubs,” said Milne. “We are making huge strides as a sport and that is down to people at club level – our club people are terrific, top drawer.”

Milne said the next step for QCM is to continue building the criteria, producing more templates, sharing best practice and supporting the Federations.

“We have 50 clubs with QCM and counting, I am aware of multiple clubs that are undertaking the 2 Star Criteria. We keep working for the betterment of the game and our football communities.”

For more information on the Quality Club Mark click here 

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