Nelsen, as patron of the Football Foundation, announced today that $1 from every bottle of RN Wines sold would be donated to the Football Foundation.
Speaking from his new home base in Toronto, Nelsen said he was delighted with the partnership.
"I'm really pleased to be able to provide support to the Football Foundation.
"The Football Foundation plays an important role in developing football. There is so much talent in New Zealand at grassroots level, it's essential that for the sport to succeed, young players are provided with good facilities and coaching.
"A great tradition in English football is a shared wine between managers after a big game. I’d like to think that this tradition can grow in New Zealand – with the benefit being a financial contribution back to the game.
Fingers crossed New Zealand management will be enjoying a glass or two after a good win against New Caledonia on Friday night in Dunedin."
The RN brand features four varietals including a Pinot Noir, Chardonnay, Pinot Gris and Sauvignon Blanc.
"I understand it has been a very hot summer back in New Zealand. I'd recommend the Sauvignon Blanc for now given it picked up a 5 star Cuisine magazine rating, as well as a best buy award at $19.99." suggested Nelsen.
"And to kick off our partnership with the Football Foundation we've reduced the price on the Sauvignon Blanc to $14.99 a bottle"
The wines are available from www.rnwines.com or by visiting the Fine Wine Delivery Company (09-377 2300) located in Cook Street, Central Auckland.